News from Xerox - Xerox Innovation Makes Festival Passes Hard to Fake

June 14, 2013

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Newly patented fraud deterrent imaging technology helps entertainment industry protect sensitive documents.

ROCHESTER, N.Y., June 14, 2013 - Scientists working just miles from downtown Rochester will have the pleasure of knowing their expertise is protecting the 12th Xerox Rochester International Jazz Festival (XRIJF) from counterfeit passes.

Several fraud-resistant specialty imaging security technologies - including a new innovation called Microgloss marks -- invented by scientists at the

Xerox Research Center Webster will protect every Club Pass, and VIP Pass to the festival, which runs from June 21st -29th. By embedding security features in the images and photos on documents, the technology provides state-of-the-art anti-fraud protection without affecting the aesthetic design of the pass. And because it does not require additional printing steps or incremental costs, the technology can accommodate variable information, like a name, a time-stamp or a code.

Microgloss marks is a newly-patented technology that can print tiny holographic looking images - text or numbers -embedded within darker areas of an image. These marks are incredibly difficult to reproduce. Similar to a Glossmark, the images are revealed when the ticket catches the light.

Xerox customers around the world use the technology to add an extra level of security and authentication to all sorts of documents including coupons, tickets, lottery tickets, certificates and invoices.

"This is the fifth year we've provided specialty imaging security features for Xerox Rochester International Jazz Festival passes," said Reiner Eschbach, Xerox research fellow and security imaging scientist. "This is the first time we are featuring our new Microgloss technology as we continually add to our imaging arsenal so each year we can do something a bit different to stay steps ahead of sophisticated counterfeiters."

The 2013 Xerox Rochester International Jazz Festival passes will also feature two other specialty imaging security features:

·     Glossmarks -holographic-like images embedded within the ticket can't be reproduced on conventional copiers or scanners - securing the authenticity of the ticket.

·     MicroText marks: Text printed at smaller than 1 point size, readable only with a loupe or magnifying glass provides anti-fraud security.

Document and information security is an active area of research at Xerox. Long an expert in anti-counterfeiting and related techniques, the company continues to investigate an array of "hidden imagery" technology to enable today's documents to communicate in more sophisticated ways or offer new levels of security. The technology is available from Xerox as part of Xerox FreeFlow digital software and printing solutions.

"We are pleased to be able to work with Xerox and take advantage of the latest security tools they have developed locally. Thankfully we've never had any issue with fraudulent passes and by using this technology we never will." said Marc Iacona, festival producer and executive director. "The ability to print passes locally is an added benefit and it lets us support local businesses."

Secure - and fun

Because the security measures are practically invisible, festival officials have the freedom to design aesthetically pleasing passes and tickets. "While many of our customers use this secure printing technology to authenticate high-value items, like tickets, ID cards and other valuable documents, it can be used to produce printed materials that are amusing and fun by embedding fun messages within an image," Eschbach said.

Other Technology At Jazz Fest

Xerox Rochester International Jazz Festival attendees will also be able to take advantage of a unique 360-degree photo opportunity via the Be Moved JazzCam. Not your average photo booth, attendees will be photographed by a ring of cameras that will take 48 photos from all angles and displayed as a single image. Attendees can instantly tweet, post or email the image or for a small donation to the Eastman School of Music - Rochester International Jazz Festival Jazz Scholarship Fund, take home a printed version produced on a Xerox Phaser® 7800 printer. The cutting edge technology powering the personalized printed version is XMPie® uDirect® Studio LE, a solution just announced in May that automatically selects the frames it needs from the digital JazzCam experience and automatically creates an attendee's personalized poster -- all in less time than it takes to walk over to the printer.

Xerox has been a sponsor of XRIJF since 2008. The festival attracts music lovers from around the U.S. and the world. For more information about the festival go to

About Xerox

Since the invention of Xerography 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping people be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at


Xerox Media Contacts:

Bill McKee, Xerox Corporation, +1-585-423-4476,

Laurie Riedman, Riedman Communications, +1-585-820-7617,

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About the Xerox Rochester International Jazz Festival (XRIJF)

The nine-day Xerox Rochester International Jazz Festival presented by M&T Bank was founded in 2002 and is produced by John Nugent, Artistic Director and Marc Iacona, Executive Director. This year's 12th Edition, June 21-29, will feature a diverse and eclectic performance roster of 1,200-plus artists performing in more than 300 concerts including 81 free shows at 19 venues. The 2012 Festival drew more than 187,000 music lovers to hear some of the finest artists in the world perform.